Previews & materials

Pre-purchase teasers, PDFs, and cover — what buyers see

Why previews and files matter

Previews sell before payment: short clips in the carousel on the course page. Materials (PDFs, etc.) add value after purchase. Cover is the first impression in the catalog.

Preview videos

Where: course page → Preview videos (not Manage videos — those are full workouts).

	Previews	Workouts
When visible	On the course page (before/after purchase)	After purchase in the program
Length	Often 30–90 sec	Full sessions
Goal	Show style and outcomes	Training

Steps

Add preview → upload or pick from library.
Order clips — carousel order on the storefront page.
On an approved course, preview changes go through a revision like workouts.

What buyers see

Carousel on the course page; catalog shows cover and short description (previews don’t autoplay everywhere).

Materials (PDF and files)

Attach PDFs: plans, tables, meal diagrams;
Files go to your author library and link to the course;
Buyers download on the course page after payment.

Replacing materials on a live course → revision.

Cover image

Uploaded in the course editor — main catalog/feed image.

Tips:

Readable on small screens;
Clear subject/action, not tiny text;
Match real content (moderation checks misleading covers).

Conversion link

Weak previews with strong workouts → many impressions, few page visits — see Analytics. Improve cover, title, and 1–2 best teasers.

Common mistakes

Only previews, no workouts — moderation fails.
5+ minute “previews” — buyers don’t finish.
Heavy PDFs with little value — complaints and low ratings.